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Featured products

Repair Leave-in ConditionerRepair Leave-in Conditioner
Sale price80,00 kr
Curl ConditionerCurl Conditioner
Sale price68,00 kr
Curl CreamCurl Cream
Sale price68,00 kr
Curl MasqueCurl Masque
Sale price68,00 kr
Curl ShampooCurl Shampoo
Sale price68,00 kr
Dry Heat ProtectionDry Heat Protection
Sale price72,00 kr
Dry Volume SprayDry Volume Spray
Sale price72,00 kr
Heat Protection SprayHeat Protection Spray
Sale price38,00 kr

All products

Discover effortless, professional-quality haircare made in Sweden. By Veira offers a complete range of vegan, sulfate- & paraben-free products designed for every hair type and concern — from repairing and hydrating treatments to volume-boosting, curl-defining, and scalp-soothing care. Each formula is enriched with active ingredients like Pro-Vitamin B5, Peptides, Biotin, and natural oils to deliver salon-level results at an accessible price point.
All products are color-preserving, cruelty-free, and produced in our own solar-powered factory in southern Sweden — for hair that looks good, feels good, and does good.

37 products

Heat Protection Spray 150 MLHeat Protection Spray 150 ML
Sale price68,00 kr
Repair ShampooRepair Shampoo
Sale price68,00 kr
Repair ConditionerRepair Conditioner
Sale price68,00 kr
Silver ShampooSilver Shampoo
Sale price68,00 kr
Silver MasqueSilver Masque
Sale price84,00 kr
Silver Conditioner
Sale price68,00 kr
Curl ConditionerCurl Conditioner
Sale price68,00 kr
Curl ShampooCurl Shampoo
Sale price68,00 kr
Curl CreamCurl Cream
Sale price68,00 kr
Salt SpraySalt Spray
Sale price68,00 kr
Volume ShampooVolume Shampoo
Sale price68,00 kr
Volume ConditionerVolume Conditioner
Sale price68,00 kr
TRAVEL SIZERepair Conditioner 100 ml
Sale price36,00 kr
NewPro Growth SerumPro Growth Serum
Sale price109,00 kr
newMiracle Hair OilMiracle Hair Oil
Sale price111,00 kr
NewDetox ShampooDetox Shampoo
Sale price86,00 kr
NewScalp Care ScrubScalp Care Scrub
Sale price109,00 kr
TRAVEL SIZESilver Shampoo 100 MLSilver Shampoo 100 ML
Sale price36,00 kr
Silver Leave-in treatmentSilver Leave-in treatment
Sale price68,00 kr
Silver Conditioner 100 MLSilver Conditioner 100 ML
Sale price36,00 kr
NewScalp Care ShampooScalp Care Shampoo
Sale price84,00 kr
NewScalp Care MasqueScalp Care Masque
Sale price84,00 kr
NewScalp Care ConditionerScalp Care Conditioner
Sale price84,00 kr
TRAVEL SIZERepair Shampoo 100 ml
Sale price36,00 kr
Repair SerumRepair Serum
Sale price80,00 kr
Repair Masque 75 mlRepair Masque 75 ml
Sale price36,00 kr
TRAVEL SIZERepair Masque
Sale price68,00 kr
Moisture ShampooMoisture Shampoo
Sale price68,00 kr
Moisture MasqueMoisture Masque
Sale price68,00 kr
Moisture CreamMoisture Cream
Sale price68,00 kr
Moisture ConditionerMoisture Conditioner
Sale price68,00 kr
Travel sizeHeat Protection SprayHeat Protection Spray
Sale price38,00 kr
NEWDry Volume SprayDry Volume Spray
Sale price72,00 kr
NEWDry ShampooDry Shampoo
Sale price72,00 kr
NEWDry Heat ProtectionDry Heat Protection
Sale price72,00 kr
Curl MasqueCurl Masque
Sale price68,00 kr

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We're here to help

Frequently asked questions

What hair products do I actually need?

A core
hair routine includes a shampoo, a conditioner, a weekly masque, a leave-in
or heat protectant, and a styling product. Add targeted treatments — scalp
serum, hair oil, bond-builder — based on your specific concerns.

How do I build a hair care routine?

While no shampoo can fully reverse damage, the right formula can significantly improve hair condition. By Veira shampoo helps strengthen the hair fiber, reduce breakage, and improve shine with consistent use.

Which hair products work best together?

Hair often feels dry due to harsh sulfates that strip natural oils. Switching to a sulfate-free shampoo like By Veira helps maintain hydration and prevents that tight, dry feeling after washing.

In what order should I apply hair products?

Apply in
this order: shampoo, conditioner or masque (rinse), leave-in, heat
protectant, styling cream or mousse, gel if used, then a finishing oil or
serum. Work from lightest to heaviest and from wet-hair products to dry.